If you're trying to scale your business and stand out in your field, powerful copywriting may be the key to converting more website visitors into customers. But, how can you clarify your sales-focused language while letting your personality shine through on your site? In other words, how can you write content that presents your value in a way that's on brand with who you are?

Well, friend, you're in luck! Lucy Bedewi of My Write Hand Woman has created an entire business around writing no-fluff copy that converts—and teaching other creative entrepreneurs how to do the same. She especially loves working with women (who make up 95% of her clients!) and helping them embrace their confident sides as they "lean into their voice" and showcase their personalities through their content. Lucy has also connected with many of her clients through fun, engaging Instagram reels where she expresses her outgoing self while providing helpful copywriting education.

In this episode of Priority Pursuit, Lucy explains how to get rid of fluffy language, talk to the right people, and write effective copy that converts interested leads into excited, loyal customers.

In this episode, Lucy shares: 

1. What “copywriting” is & what a “copywriter” does
2. How creative entrepreneurs can write effective copy that converts
   1. Audit your entire website.
   2. Clarify your brand messaging.
   3. Get strategic with your home & about pages.
3. When creatives should invest in a copywriter & when they should write their own copy

You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/write-effective-copy-converts. 

 

Mentioned Links & Resources

• You Are a Badass Every Day by Jen Sincero -