The Online Course Show

082: Gina Horkey On Why the Customer Isn’t Always Right


Listen Later

Buckle up for another episode of The Online Course Guy – this time covering some topics that I’ve never discussed on my podcast before. Gina Horkey joined me recently for a fascinating discussion on the ups and downs of running an online course business. As a successful course creator, Gina has a wealth of ideas and perspective that is super-relevant to this industry

"It’s not all about being the seller [or] all about being the buyer. It’s a relationship."

-Gina Horkey

It was awesome to hear Gina’s thoughts on online courses and how to handle the business side of things. I’m still mulling over what I learned in today’s episode, and I think you’ll enjoy what you learn, too!

In This Episode, We Talked About:

  • (2:56) How Gina first got started in the world of online courses
  • (6:23) The evolution of her courses over time
  • (7:40) Her existing content and what she’s currently working on
  • (10:10) Balancing working on improving old content and developing new content
  • (11:11) How Gina teaches email management processes
  • (14:37) Helping VA’s and entrepreneurs connect with each other
  • (19:02) Why Gina offers workbooks for sale separately from her courses
  • (21:14) Her sales funnel structure and thoughts on scarcity
  • (24:05) How Gina’s different course purchasing options perform
  • (25:50) The pros and cons for Gina’s favorite tools for online courses
  • (29:11) Her perspective on money-back policies
  • (34:23) Considering different ways to handle refund requests
  • (39:52) An unfortunate pet peeve: payment disputes
  • (46:41) Gina’s recommendations for new course creators
  • We covered a lot of ground today, so I hope you’ll drop me a line and let me know your favorite part of the conversation. See you next week for another episode of The Online Course Guy!

    Links
    • Bonjoro Free Trial
    • Gina’s Courses
    • VA Finder
    • Case Study on Email Management
    • Thinkific  
    • The Online Course Guy
      • Pinterest VA Course
      • SamCart
      • Drip
      • PayPal
      • Stripe
      • Piano in 21 Days
      • ...more
        View all episodesView all episodes
        Download on the App Store

        The Online Course ShowBy Jacques Hopkins

        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        215 ratings


        More shows like The Online Course Show

        View all
        The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

        The Smart Passive Income Online Business and Blogging Podcast

        3,449 Listeners

        Entrepreneurs on Fire by John Lee Dumas of EOFire

        Entrepreneurs on Fire

        3,833 Listeners

        The Amy Porterfield Show by Amy Porterfield

        The Amy Porterfield Show

        4,569 Listeners

        The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

        The Side Hustle Show

        1,583 Listeners

        Capitalism.com with Ryan Daniel Moran by Capitalism.com

        Capitalism.com with Ryan Daniel Moran

        731 Listeners

        YouTube Creators Hub by Dusty Porter

        YouTube Creators Hub

        8 Listeners

        The Mind Your Business Podcast by James Wedmore

        The Mind Your Business Podcast

        1,637 Listeners

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

        12,058 Listeners

        The Game with Alex Hormozi by Alex Hormozi

        The Game with Alex Hormozi

        4,334 Listeners

        The Russell Brunson Show by Russell Brunson | YAP Media

        The Russell Brunson Show

        886 Listeners

        The Jasmine Star Show by Jasmine Star

        The Jasmine Star Show

        2,574 Listeners

        The Think Media Podcast by Think Media

        The Think Media Podcast

        753 Listeners

        Creator Science by Jay Clouse

        Creator Science

        457 Listeners

        Course Creators HQ...All About Online Courses by Julie Hood

        Course Creators HQ...All About Online Courses

        41 Listeners

        The Art of Selling Online Courses by John Ainsworth

        The Art of Selling Online Courses

        14 Listeners