Some salespeople use the "Your Baby is Ugly" approach. It directly tells the prospect that they have a problem, or are doing something wrong.

And it should be avoided.

You'll hear how Art received this approach in an email, why it should be avoided, and how you can actually use a more subtle, nuanced approach to help them reach the conclusion on their own that they have a problem.

Some salespeople use the "Your Baby is Ugly" approach. It directly tells the prospect that they have a problem, or are doing something wrong. And it should be avoided. You'll hear how Art received this approach in an email, why it should be avoided, and how you can actually use a more subtle, nuanced approach to help them reach the conclusion on their own that they have a problem.

086 Calling Their Baby Ugly is Not a Good Prospecting Approach

Everyone sells, regardless of what your job title is,  and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor.  Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.

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Marketing

Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.

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086 Calling Their Baby Ugly is Not a Good Prospecting Approach

086 Calling Their Baby Ugly is Not a Good Prospecting Approach

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