Claire Farquharson will be the first person to tell you that she is not an Instagram expert; however, she has found a way to make Instagram work for her and her career as a podiatrist.

In 2018, she started a little Instagram page and blog @_ThePod with the hope of changing peoples perceptions on podiatry as a profession. She loves art, design, fashion and podiatry, and I could not see why they couldn't all co-exist together on one social page.

On this episode we discuss:

• Why she is helping people change the way they look at their feet and the stigma attached to podiatry.
• Social media as a platform to educate, inform and inspire both patients and other health professionals
• Finding your angle on social media
• How to make podiatry more aesthetic, trendy and relevant
• Your profile does not need to be attached to a specific location or business name.
• The subtle art of sharing your podiatry message

"People don't want to see ingrown toenails pop up in their newsfeed."

Final Tips

1. You will learn what works from your previous posts, and you will evolve.
2. You cant be relatable too soon too quick; you need to gain your follower's trust.

If you have any questions after listening to this episode, please send me an email at [email protected], or you can connect with Claire @_ThePod on Instagram.

Facebook Page & Group

Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos.

Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.

Podiatry Business Coaching & Mentoring

If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business.

• Marketing - You need to have a proper, well thought out strategy
• Systems - You need systems that will support both your marketing and your team.
• Team - You need to develop a culture that makes your life easier, not harder
• Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits.

Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.

If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at [email protected], and we can set up a Zoom Call and have a quick chat and see where I can help. Newsletter & Events

Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.

If you enjoyed this episode you might also enjoy:

Ep: 079 - Grant Duong From Good to Great