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Alan Matthews is the founder and content creator at Classical Guitar Shed where he teaches people how to play classical guitar. He started his online course business in 2013 and for two years, his only focus was delivering massive value through his website and blog. Two years later he launched his first online course and today he makes over $400K per year.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Alan is going to share with us how he did it, reveal his entire tripwire funnel, and shows us behind the scenes of what happens after a visitor becomes a lead and later on converts to a customer.

Alan goes on to share what a big difference one tactic made in increasing conversions and overall audience engagement.  

We also get a peek inside his email nurturing and segmentation strategy as he walks us through tactics that include segmenting his audience just as they become subscribers, nurturing content, and the use of a bridge sequence that introduces his offer.

𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐖𝐢𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐈𝐧 𝐓𝐨𝐝𝐚𝐲'𝐬 𝐕𝐢𝐝𝐞𝐨:
◉ Why a tripwire builds trust with your audience
◉ How to segment your audience as they enter your email list and why
◉ How to segment your audience by engagement KPIs 
◉ How to use email marketing to nurture your audience from cold, warm to hot
◉ What is a bridge and how to use it to prepare your leads for a pitch
◉ What a pitch email sequence looks like
◉ How to introduce a downsell via an automated email sequence to warm leads