Welcome to Episode 1 of "The Business of Executive Coaching," where we're diving into a truth many coaches miss during training.

Coaches often start driven by their passion for people and their experience of coach training. It's all about helping, impacting, and those one-on-one coaching moments. Sadly, loving coaching isn't enough if you can't sell your services and run a business. It's like having a fantastic car but not knowing how to drive it.

Stats show coaches giving up their dream practices because they forget to invest in the business side—the unsung hero behind the coaching magic. Time to dive into the nitty-gritty of your business, from marketing plans to understanding profits. Let's make your coaching dream last!

Don't miss the free webinar on Feb 22nd, "How to Build a Corporate Coaching Offer That Sells." Register at www.elliescarf.com/offersthatsell.