Welcome to the first episode of 2025! Today I’m sharing three key strategies to enhance your coaching business this year.

Adopt a mindset of experimentation in your business. This approach allows you to view marketing and sales strategies as experiments rather than definitive wins or losses. By identifying what to experiment with and collecting data on your efforts, you can learn, iterate, and bounce back from setbacks more effectively. It is also kind of liberating to know that nothing is set in stone!

Warm outreach is crucial for client acquisition. While creating valuable content is important, it’s not enough on its own. Combine your content efforts with strategic outreach to your warmest leads to enhance your marketing effectiveness. Establish a regular rhythm of connecting with your ideal audiences to nurture relationships that can lead to new clients.

Many coaches underestimate the volume of leads needed to convert clients. Visualize your sales process as a funnel: the more warm leads you have at the top, the more clients you’ll gain at the bottom. Focus on creating more content, engaging with more people, and being more present in your marketing efforts.

If you are looking to grow your business in 2025, book a call with me to discuss your strategy – and how the Corporate to Coach Accelerator could help.

Help me make the podcast even more relevant in 2025! If you have a question, subject idea or topic – just fill out this form!

In this episode of the Business of Executive Coaching podcast, I discuss the importance of reflection as we transition from 2024 to 2025.

I encourage listeners to take time to assess the past year, focusing specifically on what went well in 2024.

 Because coaches can find this deeply uncomfortable (!) I share a few suggestions to focus on the highlights and what went well:

What were your successes in 2025? Please send me a DM on LinkedIn and let me know what your reflections and wins were for 2024! You can find me on LinkedIn here.

If you want to focus on your business in 2025, you might want to consider joining my intensive group coaching programme – The Corporate to Coach Accelerator. If you are starting or growing your coaching business in 2025, book a call with me here and we can discuss your strategy, and whether the Accelerator is a good fit for you.

In this episode of the Business of Executive Coaching podcast, I share how I've integrated artificial intelligence (AI) into my coaching business over the past year. With the holiday season providing more time for reflection, I wanted to offer valuable insights for my listeners.

 I discuss my evolving perspective on AI, emphasizing that while my core principles remain the same, the tools I use have advanced. My main guideline is that AI-generated content must retain my unique voice and build upon my existing intellectual property. I believe AI can handle about 90% of the work, but it’s the final 10%—the personal touch—that makes it truly representative of me.

 Key applications of AI in my business include:

I also share my curiosity about future AI applications, such as building my own GPT model and exploring tools like Sintra AI, which aim to replace traditional team roles with specialized AI bots.

If you’d like to start small, here is a guide on How to Use AI to Save Time in Your Executive Coaching Business.

Book a call with me now if you'd like to discuss whether the Corporate to Coach Accelerator is a good fit for your business! Book here. 

I love gift guides, but I hardly ever see gift guides for business owners. So I decided to make my own.

These gifts are ways to recognise your efforts in 2024 and invest in what you want to achieve in 2025 – in work and in life.  I hope you like them.

Links mentioned in the episode:

 Have a great week!

There is nothing that is going to help you achieve your revenue goals more than breaking down exactly how you are going to get there.

In this episode I am sharing an activity that I use within my Corporate to Coach Accelerator planning days to help my members visualise what getting to their goal looks like. Give it a try and let me know how you go!

If you would like to discuss joining the Accelerator starting in January, book a call with me here so we can figure out if it’s a good fit!

More about the Accelerator here.

If you have a suggestion or question for the podcast, let me know by filling out this form.

PS - connect with me on LinkedIn here!

If you are assuming that the door is closing on business development opportunities for the next 2 months you are not alone. No less than 3 coaches have told me that feel that if they haven’t locked something in by now, that there is not much chance of anything eventuating before February.

 I’m not so sure! Listen in for my reframe, and some other things you can do to keep momentum for your business high over the holiday season.

 If you would like to be considered for a place in the Accelerator starting in January, book a call with me here so we can figure out if it’s a good fit!

 More about the accelerator here.

If you have a suggestion or question for the podcast, let me know by filling out this form.

Can’t wait to see you this week!

PS - connect with me on LinkedIn here!

In this episode I'm sharing my live Masterclass on 3 LinkedIn strategies my clients use to get their next corporate clients.

We talk about the importance of looking at sales as a funnel, and how LinkedIn can be a top of funnel strategy as well as a strategy to nurture leads within your funnel. I'll share 3 of the best tools that I teach inside the Corporate to Coach Accelerator.

Book a call with me here if you would like to chat about your business, and whether the Accelerator could help you hit your big goals in 2025.

Join the Accelerator here during launch week for the best discounts!

Send me a message on LinkedIn here if you'd like the link to the recording of this session.

👋🏼 Important Corporate to Coach Accelerator launch week information and links

Doors open Monday 25 November, and close Friday 29 November.

➡️ Book your call here if you have questions and would like my eyes on your business. 

➡️ Join the Accelerator here during launch week for the best discount! There are extra bonuses including a free month of access during December if you sign up before the end of the day on Wednesday 27 November.

➡️ Sign up now for my live webinar (on Tuesday 26 November) - 3 LinkedIn Strategies to Get Your Next 3 Corporate Clients! Register here. (If you've missed it, sign up anyway to get the recording. 

➡️ Register for my newsletter here so you are on the list to get your invitation to a live group coaching taster session on Thursday 28 November.

Can’t wait to see you this week!

PS - connect with me on LinkedIn here!

*Sign up now for my new free live webinar - 3 LinkedIn Strategies to Get Your Next 3 Corporate Clients!* Register here.

It wasn’t that long ago that I would start planning for the year ahead in the week between Christmas and new year. Sadly, those times are long gone and if we want a running start to the new year now is the time to get focussed. So take a moment and join me as I share 8 facets of a a coaching business that you should consider when you build your 2025 strategic plan. 

The pillars I discuss are:

I’m also excited to share more about the Corporate to Coach accelerator launch which starts now!

Join the Waitlist for the Accelerator here to get early access as well as the biggest discounts and bonuses.

Book a discovery call for the Accelerator here if you have questions and would like my eyes on your business.

PS - connect with me on LinkedIn here!

How long should it take you to grow your coaching business? 

What a vexxed question - comparisons truly are the thief of joy when it comes to feeling great about your business, but it can be hard to get a benchmark if we don’t look at what others are doing.

In this episode we discuss:

One of the primary goals of the Corporate to Coach Accelerator is to halve this growth time and build your thriving business in 12 months.

Join the Waitlist for the Accelerator here.

Book your sales call for the Accelerator here.

PS - Don't forget to connect with me on LinkedIn here!