In this episode of the Business of Executive Coaching podcast, I share how I've integrated artificial intelligence (AI) into my coaching business over the past year. With the holiday season providing more time for reflection, I wanted to offer valuable insights for my listeners.

 I discuss my evolving perspective on AI, emphasizing that while my core principles remain the same, the tools I use have advanced. My main guideline is that AI-generated content must retain my unique voice and build upon my existing intellectual property. I believe AI can handle about 90% of the work, but it’s the final 10%—the personal touch—that makes it truly representative of me.

 Key applications of AI in my business include:

I also share my curiosity about future AI applications, such as building my own GPT model and exploring tools like Sintra AI, which aim to replace traditional team roles with specialized AI bots.

If you’d like to start small, here is a guide on How to Use AI to Save Time in Your Executive Coaching Business.

Book a call with me now if you'd like to discuss whether the Corporate to Coach Accelerator is a good fit for your business! Book here.