In today’s episode, I had the pleasure of speaking with Denise Duffield-Thomas. Denise is a money mindset mentor, speaker, author, and the creator of Money Bootcamp—and I was beyond thrilled to have her on the show.

Denise gets it. She is a money mentor, but she didn’t start out that way. Just like many coaching business owners she has had to do her own work. From housing commission kid on the Central Coast to building a global community helping women explore their relationship with money - she has a capital-S Story to tell.

And because I can’t ever quite leave the coaching to the side, we get deep. Including talking about how your childhood money stories might still be running the show, and why pricing is never just about the numbers. I must admit I found myself sharing stories I haven’t shared publicly before.

If you’ve ever felt uncomfortable talking about money, struggled with setting your coaching rates, or wondered why it’s hard to keep money once you’ve made it—this one is for you.

In this episode, we cover:

✅ What money mindset actually is—“how do you think and feel about money?”
✅ Why your early money memories matter more than you think
✅ The concept of a “new zero” and what it means for how much you allow yourself to hold ✅ What might be stopping you from raising your prices or keeping more of what you earn
✅ The three types of entrepreneurs when it comes to money safety
✅ How past stories—from school, family, or culture—can sabotage you today
✅ The myth of needing perfect conditions before starting your business
✅ “You’re allowed to do anything”—and how to rewire the old corporate thinking
✅ Why working hard isn’t the only way to make money
✅ And yes—why sometimes you just have to pull a number out of your butt and test it.

Denise also shares why community is so important when you’re building a business—and how normalising the money conversation is one of the most powerful things we can do for ourselves and each other.

Connect with Denise:

👉 Visit denisedt.com/bootcamp to learn more about Money Bootcamp
📚 Check out her books: Get Rich, Lucky Bitch and Chill and Prosper
🎧 Her kids called it “Mummy Bootcamp” and mine sings her podcast theme song—so clearly we’re fans in this house

Want to develop your coaching business?

You can book a call with me to see how I can support your coaching business. Learn more about the Corporate to Coach Accelerator and how we support executive coaches in growing their businesses.

✨ Connect with me on LinkedIn
🌐 For more resources, head to elliescarf.com

See you next time!

In this episode, we’re talking about unfair advantages.

In this episode, we cover:

✅ Why we struggle to let things be easy—even when they’re our strengths
✅ What happens when we overthink, over-revise and over-engineer
✅ How your network and professional background give you credibility
✅ The power of personal networks (even if it makes you cringe)
✅ Why coaching is context agnostic, but selling is not

And - how you definitely have a set of advantages that you can use, but you might not know what they are or how to use them.

I encourage you to take some time to really think about what sets you apart. What are YOUR unfair advantages—particularly when it comes to sales and marketing?

If you’d like to talk about your business, your unfair advantages, and whether you’d be a good fit for the Corporate to Coach Accelerator, you can book a call with me Or send me a message on LinkedIn—I’d love to hear what yours are.

See you next week, where I’ve got a really amazing guest for you: the wonderful Denise Duffield-Thomas.

In this episode, we’re talking about your elevator pitch.

This episode is for you if someone says, “What do you do?” and you freeze or you ramble, or you say something that just doesn’t quite land.

It’s for you if you’ve ever said something that felt like it either said too much or didn’t say enough or just made people look at you a bit confused.

And it’s for you if you avoid the question altogether.

Today I’m talking about what that question is really about and how to answer it in a way that feels good for you and makes sense to the person listening.

We also cover a simple, short framework to help you answer that question clearly and naturally—without trying to squeeze your entire bio into one sentence.

In this episode, we cover:

✅ The reason we get tongue-tied when someone asks, “What do you do?”
✅ Why being clear trumps being impressive
✅ The psychological benefit of getting clear on your elevator pitch
✅ How your elevator pitch makes you more referrable
✅ The three-part prompt

This episode will help you craft a message that feels authentic, connects with the right people, and adapts to various contexts.

If you’d like help refining your own version, I’d love to support you.

Ready to fine-tune your elevator pitch and stand out as a coach?

Book a call with me to explore how we can work together to perfect your pitch and attract your ideal clients.

Feeling brave? Send me your pitch on LinkedIn and I’ll send you some feedback!.

In today’s episode, I had the pleasure of speaking with Kate Merryweather. Kate is a LinkedIn coach, and if you’re an executive coach who wants to attract leads without being annoying or salesy—this one’s for you.

We talk about how Kate went from being behind the scenes as a copywriter to fully booked within a few months of posting regularly on LinkedIn. Her clients started asking, “What exactly are you doing on LinkedIn?” and how that question led her to create a whole new business and identity as a LinkedIn coach.

We also chat about what’s working right now on LinkedIn—posting frequency, selfies, warm DMs vs spammy ones, and why connection requests don’t need a message anymore. Kate explains how to use personality and “essence of you” in your content, and gives a simple, practical framework to come up with a month’s worth of posts.

In this episode, we cover:

✅ Why LinkedIn is the place to be—“because that’s where the money is”
✅ How to attract leads without cold outreach or spammy messages
✅ Building likability and trust through content
✅ The difference between warm DMs and annoying ones
✅ How to brainstorm post ideas using “I don’t know,” “I want,” and “I’m afraid”
✅ Why selfies can boost your reach (even if you feel scruffy)
✅ Posting tips—how often, what kind of content, and when to sprint
✅ Whether to bother with hashtags, notes in connection requests, or links in posts
✅ Kate’s favourite offer: the Show Up School membership

Kate also shares her approach to experimenting on LinkedIn (like posting twice a day!) and how she helps people show up with confidence, even if they’re feeling scruffy and a bit over it.

Connect with Kate:

Want to develop your coaching business?

You can book a call with me to see how I can support your coaching business. Learn more about the Corporate to Coach Accelerator and how we support executive coaches in growing their businesses.

See you next time!

It’s the final week of Back to Basics month here on The Business of Executive Coaching—and we’re finishing strong with one of the most important (and often overlooked) foundations of your coaching business: your Sales Pipeline.

This series has been all about those core pieces that help your business run smoothly—your ideal clients, your offers, your coaching bio, and now, your sales pipeline. Whether you’re just starting out or you’ve been coaching for a while and feel like some things just aren’t clicking, this episode will help you shore up a really important part of your business growth strategy.

Now, to be clear, while building your sales pipeline is a foundational part of your business—but definitely not basic, as in simple. It’s more like eating your vegetables. Not always intuitive, especially for coaches who aren’t naturally drawn to business development, but absolutely essential.

Here’s what I cover:

I also share a method I teach for stepping backwards from your revenue target and building a granular view of your offers, pricing, outreach, and conversions—so you can be strategic about what’s working and what’s not.

Inside the Corporate to Coach Accelerator, we go much deeper into how to build and track your sales pipeline, including what tools to use and what to track. If you’d like my support, or if you'd like to check whether the Accelerator is the right fit for you, I’d love to offer a no-commitment one-on-one coaching call.

And if you book that call during April and decide to join, you’ll get a special offer just for podcast listeners: 13 months of membership for the price of 12.

📞 Book a call with me at elliescarf.com/bookacall. or message me on LinkedIn and mention the podcast.

See you next time! Stay tuned- I’ve got an exciting interview lined up to kick off May!

This month is Back to Basics month on The Business of Executive Coaching. We're taking time to work through the fundamental building blocks of a sustainable coaching business. If you're just starting out or want to strengthen the foundation of what you’ve already built, this series will support you to get clear, get focused, and get moving.

This week’s episode is all about your coach bio—one of the most underrated but powerful tools in your business.

Your bio might seem like a small detail, but it’s actually one of the most important assets in your business. Unlike your website—which people may or may not visit—your bio gets sent to people. It’s often the first impression someone has of you, especially in corporate settings. So it’s worth spending some time getting it right.

Here’s what I cover:

This episode is packed with practical tips to help you write or refresh your coach bio so it clearly reflects who you are, what you do, and why people should work with you.

If you’d like personal feedback on your bio, I’d love to help. You can book a strategy call with me—and if you mention this podcast, there’s a bonus for April. If we meet and you decide the Accelerator is the right next step for you, and you join this month, you’ll receive one month free: 13 months of full support for the price of 12.

I’d love to hear how you go with this one—connect with me on LinkedIn and let me know what landed.

See you next week when we continue our Back to Basics series and dive into sales pipelines!

This month is Back to Basics month on The Business of Executive Coaching. We’re diving into the core components that make your coaching business sustainable and scalable. Whether you’re just starting out or refining your existing strategy, this month’s episodes are packed with insights to bring clarity and direction.

If you’re curious about how the Corporate to Coach Accelerator could help you build a business model that feels aligned and profitable, book a strategy call with me. Mention this podcast, and you’ll receive a 13th month of membership at no additional cost.

This episode is all about building an offer suite that works for you—not just in theory, but in real life. Many coaches struggle with how to structure their services and end up feeling stuck between too many options or not enough. This episode will help you simplify and strengthen your offer structure.

Here’s what I cover:

It’s more than coaching - Why the most successful coaches offer more than coaching!

The purpose of your offer suite – Why your offer suite isn’t just a list of products or services, but a strategic roadmap for client engagement and business growth.

Offer relevance - Why it is important that your offer solves a real problem for your ideal clients.

Coaching adjacent offers - The power of offers that support each other by building credibility with the same decision makers.

By the end of this episode, you’ll have a clear understanding of what your offer suite should be doing for you—and how to shape it so that it supports both your clients’ journey and your business goals.

I’m currently offering strategy calls for coaches who want to refine or restructure their offer suite. If you want to build a more focused, more effective coaching business, I’d love to help you explore the possibilities. Book your call here.

📩 Let me know your thoughts on this episode! Reach out to me on LinkedIn or drop me a message—I'd love to hear how you're thinking about your offers.

See you in the next episode!

Sign up now for the free Live Masterclass THIS WEEK!

www.elliescarf.com/classanatomy

Hope to see you there!

This month is Back to Basics month on The Business of Executive Coaching. This month we are covering some of the fundamentals of coaching business. You might be working through these concepts for the first time, or you might need to revisit. Whatever stage of business you are in, there is something here for you.

If you’d like to discuss your business and whether the Corporate to Coach Accelerator could be a good fit for you, book a strategy call with me! If you choose to join, just mention this podcast and you will receive a 13th month of membership for no additional cost.

This episode is all about the critically important task of defining your idea clients. Sounds like a simple task right? Chances are though that you’ve found it harder than expected. I discuss the challenges coaches face with this task—especially when traditional advice about narrowing down feels restrictive rather than empowering.

Here’s what I cover:

By the end of this episode, you’ll have a fresh perspective on figuring out your ideal clients that feels aligned with your skills, interests, and long-term goals—without the pressure to fit into a rigid framework.

As I mentioned, I’m currently offering strategy calls for coaches who want to gain clarity on their ideal clients without feeling stuck in over-analysis. If you’re ready to move forward with confidence, let’s chat about how I can help.

Book a call now!

📩 I’d love to hear your thoughts on this episode! Connect with me on LinkedIn and let’s continue the conversation.

Looking forward to next time!

In this episode of The Business of Executive Coaching, I explore the mindset shifts needed to show up confidently in your coaching business—especially when it comes to marketing, social media, and putting yourself out there.

Many coaches hesitate to be visible - largely due to an avalanche of automatic negative thoughts, fears of judgment, and self-doubt. This episode breaks down how you can coach yourself to shift from self-criticism to a mindset that enhances your performance and confidence.

Here’s what I cover:

 By the end of this episode, you will have a quick self coaching strategy to overcome hesitation, show up authentically, and create a sustainable approach to visibility.

I have a few slots available this week to connect with coaches who want to secure their next ten corporate coaching clients—without an overwhelming marketing workload. If that sounds like you, let us have a chat about how I can help.

Book your free strategy call here.

And I would love to hear your thoughts on this episode! Connect with me on LinkedIn and let’s continue the conversation.

Looking forward to next time.