In today’s episode, I had the pleasure of speaking with Kate Merryweather. Kate is a LinkedIn coach, and if you’re an executive coach who wants to attract leads without being annoying or salesy—this one’s for you.

We talk about how Kate went from being behind the scenes as a copywriter to fully booked within a few months of posting regularly on LinkedIn. Her clients started asking, “What exactly are you doing on LinkedIn?” and how that question led her to create a whole new business and identity as a LinkedIn coach.

We also chat about what’s working right now on LinkedIn—posting frequency, selfies, warm DMs vs spammy ones, and why connection requests don’t need a message anymore. Kate explains how to use personality and “essence of you” in your content, and gives a simple, practical framework to come up with a month’s worth of posts.

In this episode, we cover:

✅ Why LinkedIn is the place to be—“because that’s where the money is”
✅ How to attract leads without cold outreach or spammy messages
✅ Building likability and trust through content
✅ The difference between warm DMs and annoying ones
✅ How to brainstorm post ideas using “I don’t know,” “I want,” and “I’m afraid”
✅ Why selfies can boost your reach (even if you feel scruffy)
✅ Posting tips—how often, what kind of content, and when to sprint
✅ Whether to bother with hashtags, notes in connection requests, or links in posts
✅ Kate’s favourite offer: the Show Up School membership

Kate also shares her approach to experimenting on LinkedIn (like posting twice a day!) and how she helps people show up with confidence, even if they’re feeling scruffy and a bit over it.

Connect with Kate:

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See you next time!