In today’s episode, I had the pleasure of speaking with Denise Duffield-Thomas. Denise is a money mindset mentor, speaker, author, and the creator of Money Bootcamp—and I was beyond thrilled to have her on the show.

Denise gets it. She is a money mentor, but she didn’t start out that way. Just like many coaching business owners she has had to do her own work. From housing commission kid on the Central Coast to building a global community helping women explore their relationship with money - she has a capital-S Story to tell.

And because I can’t ever quite leave the coaching to the side, we get deep. Including talking about how your childhood money stories might still be running the show, and why pricing is never just about the numbers. I must admit I found myself sharing stories I haven’t shared publicly before.

If you’ve ever felt uncomfortable talking about money, struggled with setting your coaching rates, or wondered why it’s hard to keep money once you’ve made it—this one is for you.

In this episode, we cover:

✅ What money mindset actually is—“how do you think and feel about money?”
✅ Why your early money memories matter more than you think
✅ The concept of a “new zero” and what it means for how much you allow yourself to hold ✅ What might be stopping you from raising your prices or keeping more of what you earn
✅ The three types of entrepreneurs when it comes to money safety
✅ How past stories—from school, family, or culture—can sabotage you today
✅ The myth of needing perfect conditions before starting your business
✅ “You’re allowed to do anything”—and how to rewire the old corporate thinking
✅ Why working hard isn’t the only way to make money
✅ And yes—why sometimes you just have to pull a number out of your butt and test it.

Denise also shares why community is so important when you’re building a business—and how normalising the money conversation is one of the most powerful things we can do for ourselves and each other.

Connect with Denise:

👉 Visit denisedt.com/bootcamp to learn more about Money Bootcamp
📚 Check out her books: Get Rich, Lucky Bitch and Chill and Prosper
🎧 Her kids called it “Mummy Bootcamp” and mine sings her podcast theme song—so clearly we’re fans in this house

Want to develop your coaching business?

You can book a call with me to see how I can support your coaching business. Learn more about the Corporate to Coach Accelerator and how we support executive coaches in growing their businesses.

✨ Connect with me on LinkedIn
🌐 For more resources, head to elliescarf.com

See you next time!