This month is Back to Basics month on The Business of Executive Coaching. We're taking time to work through the fundamental building blocks of a sustainable coaching business. If you're just starting out or want to strengthen the foundation of what you’ve already built, this series will support you to get clear, get focused, and get moving.

This week’s episode is all about your coach bio—one of the most underrated but powerful tools in your business.

Your bio might seem like a small detail, but it’s actually one of the most important assets in your business. Unlike your website—which people may or may not visit—your bio gets sent to people. It’s often the first impression someone has of you, especially in corporate settings. So it’s worth spending some time getting it right.

Here’s what I cover:

This episode is packed with practical tips to help you write or refresh your coach bio so it clearly reflects who you are, what you do, and why people should work with you.

If you’d like personal feedback on your bio, I’d love to help. You can book a strategy call with me—and if you mention this podcast, there’s a bonus for April. If we meet and you decide the Accelerator is the right next step for you, and you join this month, you’ll receive one month free: 13 months of full support for the price of 12.

I’d love to hear how you go with this one—connect with me on LinkedIn and let me know what landed.

See you next week when we continue our Back to Basics series and dive into sales pipelines!