In this episode of The Business of Executive Coaching, I explore the mindset shifts needed to show up confidently in your coaching business—especially when it comes to marketing, social media, and putting yourself out there.

Many coaches hesitate to be visible - largely due to an avalanche of automatic negative thoughts, fears of judgment, and self-doubt. This episode breaks down how you can coach yourself to shift from self-criticism to a mindset that enhances your performance and confidence.

Here’s what I cover:

 By the end of this episode, you will have a quick self coaching strategy to overcome hesitation, show up authentically, and create a sustainable approach to visibility.

I have a few slots available this week to connect with coaches who want to secure their next ten corporate coaching clients—without an overwhelming marketing workload. If that sounds like you, let us have a chat about how I can help.

Book your free strategy call here.

And I would love to hear your thoughts on this episode! Connect with me on LinkedIn and let’s continue the conversation.

Looking forward to next time.

In this episode of The Business of Executive Coaching, I explore the power of leverage—how to strategically use your time and energy for maximum impact in your coaching business.

Many executive coaches struggle with balancing various tasks, from client acquisition to marketing, admin work, and personal development. This episode dives into how you can identify high-leverage activities that drive results while eliminating time-wasting tasks.

Here’s what I cover:

✨ What leverage really means – Understanding how to make your time work smarter, not harder.

✨ High vs. Low leverage activities – How to identify tasks that move the needle in your business and cut out unnecessary busywork.

✨ Guardrails for Decision-Making – Why setting clear boundaries and making strategic decisions once can save time and reduce overthinking.

✨ The power of processes – How building simple systems can reduce stress, improve efficiency, and help scale your coaching business.

✨ Content strategy for maximum reach – A framework for repurposing content across platforms to extend its lifespan and effectiveness.

By the end of this episode, you’ll have some practical ideas on how to optimise your time, focus on high-impact activities, and structure your coaching business for long-term sustainability.

Work With Me I have opened up time slots in the coming weeks to connect with listeners. Whether you want to discuss your business priorities or explore if The Corporate to Coach Accelerator is the right fit for you, I’d love to have a chat!

📅 Book your free strategy call here

I’d love to hear your thoughts on this episode! Connect with me on LinkedIn and let’s continue the conversation.

Looking forward to next time!

In today’s episode, I had the pleasure of speaking with  Dani Schiess. Dani is an executive coach with a wealth of experience in operations leadership and social media management. But her true passion lies in coaching and mentoring—particularly supporting women through her mentorship program.

We get into the nitty-gritty of branding and marketing for executive coaches, covering everything from defining your brand and establishing a clear online presence to selecting the right social media platforms. Dani explains the difference between brand and branding, why knowing your core values is essential, and how to attract the right clients with an intentional approach to content creation.

In this episode, we cover:

✅ The key elements of a strong executive coaching brand
✅ How to identify your target audience and why it matters
✅ The role of content pillars in maintaining consistency online
✅ Choosing the right social media platform for your coaching business
✅ When and how to outsource social media management effectively

Dani shares practical, actionable strategies that will help you approach social media with more confidence and clarity. Whether you’re just starting out or refining your strategy, this episode is packed with insights to help you build a sustainable and professional online presence.

Connect with Dani:

Want to grow your coaching business?

For more resources and to connect with me, head to elliescarf.com. See you next time!

In this episode of The Business of Executive Coaching we are discussing three key topics that every executive coach faces: pricing strategies, how to follow up effectively after networking events, and integrating free or low-cost assessment tools into your coaching practice.

✨ Pricing strategy for different client types – How to structure pricing for corporates, individuals, nonprofits, and government clients while maintaining profitability and impact.
✨ The right way to follow up after a networking event – Avoid common mistakes and use simple yet effective techniques to turn new connections into meaningful business relationships.
✨ Affordable assessment tools for coaches – The best free or low-cost assessments you can start using today, even before investing in premium tools.
✨ How to collect powerful testimonials – A structured approach to gathering impactful client testimonials that strengthen your credibility and attract more business.

If you're ready to refine your coaching business and get more corporate clients without spending endless hours on marketing, check out the Corporate to Coach Accelerator—a program designed to help you land your next 10 corporate clients with just five hours of marketing per week.

Book a call with me now to see if it’s the right fit for your business.

For more resources, and to connect with me, visit elliescarf.com 

See you next time!

In this episode of The Business of Executive Coaching, I explore a critical yet often neglected area of business development—effective follow-up. Many coaches assume they’re following up enough, but in reality, missed opportunities often come down to the a lack of structured and strategic approach to follow up.

The most successful coaches aren’t just great at delivering results—they’re also skilled at nurturing relationships and keeping conversations going. As the saying goes, “the funds are in the follow-up.”

What you’ll learn in this episode:

✨ Why most coaches underestimate the power of follow-up – Breaking the myth that clients will always reach out when they’re ready.

✨ Common barriers to following up – Overcoming fears of being seen as pushy, managing rejection, and shifting your mindset around sales.

✨ How one follow-up led to a major client deal – A real-world example of how persistence turned a “no” into a long-term partnership.

✨ A simple, effective follow-up strategy – Timelines, messaging, and how to follow up in a way that feels natural and professional.

✨ How to stay consistent without feeling overwhelmed – Creating a system that removes the emotional burden from follow-up conversations. By the end of this episode, you’ll have a clear framework for improving your follow-up process, strengthening client relationships, and increasing your revenue without feeling salesy or intrusive.

Free Strategy Call Offer:

I’m offering a limited number of free one-on-one strategy call for executive coaches looking to refine their client outreach and follow-up approach. If you want to turn more conversations into paying clients, let’s chat.

📅 Book your free strategy call here:

I’d love to hear your thoughts on this episode! Connect with me on LinkedIn or reply to this email to share your insights and takeaways. Looking forward to next time!

What a treat! In today’s episode, I had the pleasure of speaking with Rachel Barber, a content marketing mentor and copywriter who helps coaches and impact-driven professionals amplify their voices on LinkedIn.

Rachel’s journey into content marketing began unexpectedly after being made redundant from her corporate role. Instead of seeing it as a setback, she embraced her entrepreneurial spirit and launched her business, Creating Stories. Now, she empowers coaches to show up authentically, build visibility, and attract the right clients through storytelling and strategic content creation. In this episode, we cover:

✅ How to overcome the fear of showing up online
✅ The importance of authenticity in content marketing
✅ Strategies for crafting engaging and consistent content
✅ The role of AI in content creation—when to use it and when to rely on your own voice
✅ Messaging tips for speaking to both corporate and individual clients

Whether you're just starting out or looking to refine your LinkedIn strategy, this episode is packed with actionable tips and fresh perspectives to help you elevate your executive coaching business.

Connect with Rachel:

🔗 Instagram: Creating Stories
🔗 LinkedIn: Rachel Barber
🔗Rachel’s mentoring program: Find Your Voice

Want More?

🚀 Book a call with me here to see how I can support your coaching business.
🔗 Learn more about the The Corporate to Coach Accelerator
🔗 Connect with me on LinkedIn!

In this episode of the Business of Executive Coaching podcast I explore a challenge many coaches face—balancing our need to feel excited and inspired about our businesses, and the need to get sh*t done (quite a lot of it!)..

Too much inspiration without execution? Lack of progress..

Too much action without inspiration? Burnout, and a lack of joy in our achievements.

After 17 years experience as an executive coach, I’ve seen how easy it is to get stuck at either extreme. This episode touches on balancing the two and creating a business that is both fulfilling and financially sustainable by ensuring inspiration and execution work together.

Here’s what we cover:

✨ The Role of Inspiration and Action – Why both are essential for growth and long-term success.

✨ Common Pitfalls – Signs you may be focusing too much on one side and how to correct the course.

✨ Staying Inspired – Practical ways to keep energy and motivation high, from journaling to building a strong support network.

✨ Taking Meaningful Action – How to structure your efforts so they lead to real results.

✨ Inside My Own Strategy Review – What I’m prioritising in 2025 and how I’m simplifying my business focus.

By the end of this episode, you’ll have a clear understanding of how to keep both inspiration and execution in sync, helping you build a business that aligns with your goals and values.

Free Strategy Call Offer:

I’m offering a free one-on-one strategy call for executive coaches looking to refine their business approach. In this session, we’ll clarify your key focus areas and outline a plan to move forward with confidence.

📅 Book your free strategy call here:

I’d love to hear your thoughts on this episode! Feel free to connect with me on LinkedIn or reply to this email.

Looking forward to next time!

Book your free runway strategy call here!

This episode is all about the transition from corporate roles to establishing successful executive coaching businesses. I’m pleased to introduce the concept of the "corporate to coach runway," and share my take on what you need to think about and some practical tools for this stage of your business journey.

Here is what we cover:

Plus I’ll share a tool to help you with your business strategy basics before you get too deep!

Runway Strategy Call Offer:

I am also really pleased to offer a free one-on-one runway strategy call, for anyone about to launch their executive coaching business. In this call we will build your personal 3 x 3 runway matrix. In the session we will define 3 potential target client industries or sectors where you have a disproportionate advantage, pick 3 key offers you might consider, and identify 3 potential transition income sources.

If you would like to sign up for one of the limited spots book in here!

This episode is the final in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode includes a lesson from the Business Development Accelerator Framework.

This lesson is all about metrics and measurement, and how to build a dashboard to track sales and marketing activity and outcomes.

In this episode, we cover:

If you want to make big leaps in starting or growing your executive coaching business in the next 12 months - book a strategy call now to discuss your business and whether the Accelerator might be a good fit for you.

If you decide to join the Accelerator, mention this episode to receive a bonus month on your membership!

This episode is the third in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode includes one of the most popular lessons from my signature course, the Corporate to Coach Blueprint. The Blueprint is a foundational course for anyone looking to establish an executive coaching business. This lesson is all about what assessments you need in your assessment toolkit when working with corporate clients.

In this episode, learn about:

If you want to make big leaps in starting or growing your executive coaching business in the next 12 months - book a strategy call now to discuss your business and whether the Accelerator might be a good fit for you.

If you decide to join the Accelerator, mention this episode to receive a bonus month on your membership!

If you are interested in a stand alone course for coaches establishing an executive coaching business, check out the Corporate to Coach Blueprint.