The Business of Executive Coaching

Could “boring” be your next business strategy?


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In this episode, I’m unpacking the subconscious expectation many coaches have, that our business should deliver not just income and meaning, but also excitement and novelty.

The challenge is that when we start chasing dopamine through new ideas, offers, or strategies, we often lose consistency with the fundamentals that actually grow a coaching business.Things like outreach,conversations, and showing up visibly over time may not always feel exciting, but they are what support sustainable success.

If you’ve noticed yourself getting pulled towards the next shiny idea, this episode will help you rethink what your business is really all about, and how to create your excitement outside of it.

If you’d like support building a consistent, sustainable coaching business with more corporate clients, you can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call at elliescarf.com/bookacall to explore whether it’s the right fit for you. 

I’d also love to hear if novelty seeking is a pattern for you, so connect with me on LinkedIn and let me know where you stand!

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The Business of Executive CoachingBy Ellie Scarf

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