It’s the final week of Back to Basics month here on The Business of Executive Coaching—and we’re finishing strong with one of the most important (and often overlooked) foundations of your coaching business: your Sales Pipeline.

This series has been all about those core pieces that help your business run smoothly—your ideal clients, your offers, your coaching bio, and now, your sales pipeline. Whether you’re just starting out or you’ve been coaching for a while and feel like some things just aren’t clicking, this episode will help you shore up a really important part of your business growth strategy.

Now, to be clear, while building your sales pipeline is a foundational part of your business—but definitely not basic, as in simple. It’s more like eating your vegetables. Not always intuitive, especially for coaches who aren’t naturally drawn to business development, but absolutely essential.

Here’s what I cover:

I also share a method I teach for stepping backwards from your revenue target and building a granular view of your offers, pricing, outreach, and conversions—so you can be strategic about what’s working and what’s not.

Inside the Corporate to Coach Accelerator, we go much deeper into how to build and track your sales pipeline, including what tools to use and what to track. If you’d like my support, or if you'd like to check whether the Accelerator is the right fit for you, I’d love to offer a no-commitment one-on-one coaching call.

And if you book that call during April and decide to join, you’ll get a special offer just for podcast listeners: 13 months of membership for the price of 12.

📞 Book a call with me at elliescarf.com/bookacall. or message me on LinkedIn and mention the podcast.

See you next time! Stay tuned- I’ve got an exciting interview lined up to kick off May!