Here is a free idea for you. If your sports team is having a bad season and no one is coming to games, throw a cheap beer night! It is a tried and true promotion method and one that the Cleveland Indians implemented in 1974. Specifically a 10 cent beer night. And it worked, drawing a crowd of thousands. The only problem was Cleveland got a little more than they bargained for when the game devolved into a full blown riot.

Sources

https://clevelandmagazine.com/articles/10-cent-beer-night-an-oral-history-of-cleveland-baseballs-most-infamous-night/

https://en.wikipedia.org/wiki/Ten-Cent_Beer_Night

Image: https://commons.wikimedia.org/wiki/File:Texas_Rangers_run_during_Ten_Cent_Beer_Night.jpg

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