Better Human Business

10 Harsh Truths I Wish I Knew When I Started... | 209


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In this episode, I share the 10 most powerful rules I’ve followed over the last decade in entrepreneurship—rules that have helped me scale businesses, lead teams, and avoid costly mistakes.

These aren’t tactical tips like “be consistent on Instagram.” These are high-level strategic principles that will shape how you lead, build, and grow.

Here’s what I cover:

  • Why failing fast accelerates your growth
  • The importance of thinking bigger (and what kept me stuck)
  • How to get out of your own way through self-development
  • What “first up, last down” means for leadership at home
  • Getting crystal clear on what you actually want
  • Why being a great coach isn’t enough—you must become a marketer
  • How indecision kills momentum (and why you should never say “maybe”)
  • The difference between leading your team and trying to save them
  • Why going deep beats going wide in learning and growth
  • How to expand your threshold for control and find real freedom

🧠 Core Ideas:

  • Fail fast to learn fast
  • Quit thinking small—vision drives scale
  • Self-development is the key to growth
  • Lead at home and in business with intention
  • Get clear on what you want—ignore the noise
  • Be a marketer, not just a technician
  • Decide quickly—no more maybes
  • Lead, don’t rescue
  • Go deep, not wide, in your learning
  • Let go of control to gain freedom

Implement one. Implement three. Implement all ten. Each rule can shift your trajectory in business and life.

⏱️ Chapters:

  • 00:00 The Rules That Changed My Entrepreneurial Journey
  • 01:00 Rule #1 – Fail Fast
  • 02:30 Rule #2 – Quit Thinking Small
  • 04:00 Rule #3 – Get Out of Your Own Way
  • 05:30 Rule #4 – First Up, Last Down
  • 07:00 Rule #5 – Get Clear on What You Want
  • 08:15 Rule #6 – Be a Marketer
  • 09:45 Rule #7 – Never Say Maybe
  • 11:00 Rule #8 – Be a Leader, Not a Savior
  • 13:00 Rule #9 – Go Deep Instead of Wide
  • 14:30 Rule #10 – Expand Your Threshold for Control

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#entrepreneurrules #highperformance #leadershiplessons #betterhumanbusiness #foundermindset

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