Growth Mindset Psychology: The Science of Self-Improvement

10 Incredible Mental Models of Jeff Bezos - Engineer creativity, decisiveness & clear communication (+ Get Rich…)


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Decision frameworks and strategies that drive innovation and growth.

Jeff Bezos built Amazon which made him the world's richest man. He's had a lot of luck but has consistently stuck to a core group of philosophies and mental models that drive the decisions behind his incredible success.

Amazon is more than just an e-commerce juggernaut but a builder of entire ecosystems such as the cloud computing industry (AWS), the e-publishing industry (Kindle) and the world of home devices that talk to each other and you (Alexa).

The stories behind these innovations show how to build a culture of growth and inventiveness full of Growth Mindset lessons.


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Growth Mindset pod

Sam Webster Harris explores the psychology of happiness, satisfaction, purpose, and growth through the lens of self-improvement.

Success and happiness is a state of mind unique to ourselves and is our responsibility to create.

  • Watch the pod - YouTube (Growth Mindset)
  • Mail - GrowthMindsetPodcast(at)gmail.com
  • Insta - SamJam.zen

  • Chapters

    00:00 #1 Thinking in Primitives

    02:52 The Power of Mental Models

    03:48 Story - How AWS began

    06:27 #2 Customer-Centric Obsession

    08:08 Story - Why they built Amazon Prime

    10:06 #3 Long Term Thinking

    11:22 Story - Launching the Kindle and e-publishing industry

    14:05 Willingness to be Misunderstood

    14:45 #4 Team - Single Threaded Leadership

    15:53 #5 Team - Employ and Empower Builders

    16:59 Culture - Meetings are for Decisions

    17:58 #6 High-Velocity Decision making - Reversible vs Irreversible Decisions

    20:32 #7 Regret Minimization Framework

    22:09 Disagree and Commit

    23:19 #8 Embrace Failure

    24:01 Total Fails - Amazon Fire Phone, Amazon Wallet, Amazon Destinations, Amazon Restaurants

    26:19 Importance of Timing and Competition

    28:33 #9 Day 1 Thinking

    31:15 Useful Bonus points

    31:23 Flywheel effect

    31:51 Word of Mouth Marketing

    32:48 Opposing Belief - Ignoring vs Crushing Competition

    34:56 #10 Opposing Belief - Stubborn and Flexible

    35:32 Applied to Growth Mindset thinking

    39:30 Wrap up

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    Growth Mindset Psychology: The Science of Self-ImprovementBy Sam Webster Harris | Growth Mindset Psychology

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