The tools of thinking that fueled the Growth Mindset and fast decisions behind the success of Jeff Bezos.

Bezos frames business as a series of silent promises: to customers, to colleagues, to the future. Each promise is a primitive—simple, sturdy, waiting to be linked. When those links form, independence evolves into interdependence, and a whisper becomes a flywheel.

In this conversation, we explore how “Day One” thinking keeps the path clear, how a “regret-minimization lens” invites bold choices, and why “single-threaded leadership” protects the soul of a project.

Name your primitives—identify the small assets that can connect to others.

Map the flywheel—draw how each promise fuels the next.

Practice long-horizon thinking—act today as if seven years depend on it.

How to Change the World

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Growth Mindset Psychology:

Sam Webster explores the psychology of happiness, satisfaction, purpose, and growth through the lens of self-improvement.

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Show: Growth Mindset, psychology of self-improvement

Episode: 10 Mental Models to Create Long Term Thinking and Better Decisions from Jeff Bezos

Chapters:

00:00 Thinking in Primitives

05:58 Story of AWS

08:32 2 Customer Centric Obsession

10:13 Working backwards from the customer's experience - Why they built Amazon Prime

12:11 3 Long Term Thinking

13:27 Story - Kindle and e-publishing industry

16:10 Willingness to be Misunderstood

16:49 Team - Single Threaded Leadership

17:58 Team - Employ and Empower Builders

19:03 Culture - Meetings are for Decisions

20:03 High Velocity Decision making - Reversible vs Irreversible Decisions

22:15 Regret Minimization Framework

23:51 Disagree and Commit

25:01 Embrace Failure

25:44 Total Fails - Amazon Fire Phone, Amazon Wallet, Amazon Destinations, Amazon Restaurants

28:01 Importance of Timing and Competition

30:16 Day 1 Thinking

32:58 Useful Bonus points

33:06 Flywheel effect

33:34 Word of Mouth Marketing

34:30 Opposing beliefs - Ignoring vs Crushing Competition

36:38 Opposing Beliefs - Stubborn and Flexibility

37:14 How this helps a with Growth Mindset

41:12 Wrap up

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