Content marketing is all about creating and sharing valuable, relevant, and consistent content to attract followers and ultimately clients.

So this means you can stop panicking about having to sell yourself, and concentrate on simply helping people. Doesn’t that feel better?

So it's basically writing blogs, producing podcasts or videos, using social media, webinars and workshops.

All are good, but most counsellors choose blogging from those, so that’s what we will focus on in this episode.

And there is also a free guide '101 Blog Post Titles for your Counselling Blog' you can find at janetravis.co.uk/17

In this episode we look at:

• How we used to attract clients before the internet
• What is content marketing
• Why does it work so well for counsellors?
• 10 benefits of writing a blog

I hope you can see how beneficial content marketing is for your practice and how it will both help your readers and attract more clients. 

If you need some help getting started blogging, or you’ve been blogging a while and want to up your game, the Blogging With Confidence 2.0 course is released 23rd October 2020 completely updating the current course.

It includes everything you need, including:

• A quickstart section for if you’re brand new
• The Blogging Blueprint, which is a system to simplify writing
• A template to get you going
• How to never, ever run out of things to write about.

As a member of the Grow Your Private Practice Club you not only get access to the Blogging With Confidence course but everything else you need to go around it.

This includes choosing your niche, time management, managing the mindset with issues like imposter syndrome, perfectionism, procrastination etc, social media, website and much more, along with a supportive group of peers

If you’d like to know more, check out the Grow Your Private Practice Club