This week Mike and Joe talk about the value of finding a “why” in everything we do and what happens when companies start with “how” or “what.”

Daring Greatly by Brené Brown

Start with Why by Simon Sinek

Leaders Eat Last by Simon Sinek

Apple’s 1984 ad – YouTube

Apple’s Think Different ad – YouTube

The Golden Circle:

Simon Sinek: How great leaders inspire action – TED Talk

The Law of Diffusion of Innovation:

The Innovator’s Dilemma by Clayton M. Christensen

The Productivity Project by Chris Bailey

TPS35: A Year of Productivity w/ Chris Bailey – Asian Efficiency

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Mike's Rating: 4.5
Cory's Rating: 4.0