The episode celebrates the 10th anniversary of Business Brain and reflects on the challenges and lessons learned from a decade of podcasting. Dave Hamilton and Shannon Jean emphasize the importance of consistency, particularly in the face of life’s obstacles, and how having a co-host or accountability partner helps maintain momentum. They discuss how measuring success in podcasting can be challenging compared to other businesses with clearer metrics.

Dave shares a list of 10 lessons from his years in podcasting, including listening to one’s own show, maintaining a schedule, communicating effectively with co-hosts, ensuring sound quality, refining ad reads, and taking control of hosting and distribution. They also highlight the importance of promoting the show, handling criticism constructively, and evolving over time.

The conversation shifts to review, reflecting on the problematic nature of modern rating systems, where anything below a five-star rating is often perceived as a failure. Shannon shares a personal experience with a delivery service that explicitly directed customers to leave only a nine or ten, sparking a broader discussion about the value and reliability of ratings in various industries.

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