What if you could boost your Shopify sales without relying on data or endless meetings? Oddit's unconventional approach has turned heads—stripping away feedback loops, simplifying designs, and focusing on clarity above all else. Oddit co-founder Shaun Brandt joins to share his experience delivering over 10,000 UX audits, helping brands increase conversions by fixing the basics.

🎯 Episode Highlights:

1. Why Oddit doesn’t rely on data for UX audits and what makes their approach work.
2. The most common mistakes Shopify stores make with navigation and communication.
3. How Shaun’s team has optimized over 10,000 stores using clear, actionable design improvements.
4. Why simplifying the user experience drives more conversions.
5. The anti-agency model Oddit uses and why it’s so effective.
6. How Oddit helps brands increase conversions without endless meetings or feedback loops.
7. The importance of clarity over cleverness in online store design.

👤 About Shaun Brandt:
Shaun Brandt is the co-founder of Oddit, a UX design firm known for its unique approach to conversion optimization. With over 10,000 audits under their belt, Oddit helps Shopify merchants strip away the fluff and focus on what really matters: clarity and user experience. Shaun’s team specializes in delivering high-value audits without the typical meetings and feedback loops, offering merchants clear, actionable improvements that drive results.

Show Links

• Oddit
• Oddit's Free Offer

Sponsors

• Zipify
• Cleverific
• Omnisend

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.