January 12, 2025

1018: Grow faster (and more cost-efficiently!) with MICRO-INFLUENCERS w/ Alisha Chranya

34 minutes

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What if the secret to successful marketing lies in authenticity and genuine connections? Join us as Alisha Chranya, the trailblazing founder and CEO of Society Unlocked, unveils her journey from a marketing student to launching her own agency at just 23. Alicia passionately believes in the transformative power of micro-influencers over traditional advertising, emphasizing the need for authentic voices in brand promotion. Her narrative not only explores the innovative marketing landscape but also highlights her dedication to truthfulness and building lasting consumer relationships.

Discover how Society Unlocked is redefining marketing strategies for hospitality brands by leveraging the potency of micro-influencers. Alisha shares candid insights into the uphill battle of persuading traditional business owners to embrace this modern approach, offering a compelling argument for its cost-effectiveness and genuine consumer engagement. The episode delves into the challenges of content authenticity and how smaller influencers can foster real connections that elevate brand awareness. Alisha's journey is a testament to the potential of micro-influencers to revolutionize industries beyond hospitality, extending to sectors like beauty.

Alisha also opens up about her personal journey of growth, recounting her move to New York City and how stepping out of her comfort zone led to profound professional success. Her disciplined routine, inspired by the 75 Hard Challenge, highlights the benefits of consistency and structured habits in achieving one's goals. This episode is packed with inspiration and practical insights, inviting listeners to embrace authenticity, cultivate meaningful relationships, and embark on their own path of growth and success.

ABOUT ALISHA

Alisha Chranya is the Founder and CEO of Society Unlocked, a marketing agency focused on helping hospitality brands connect with audiences through micro-influencer campaigns. With a strong background in marketing, Alisha has built Society Unlocked around the idea of using authentic voices to elevate brand visibility.

Starting her marketing career while studying at American University’s Kogod School of Business, Alisha gained experience across various roles that shaped her approach to brand building. After moving to New York City, she launched Society Unlocked at 23, establishing herself as a leader in the industry with a fresh approach to brand influence and customer engagement.

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