What I want to talk about is failing is not an option. It's never been an option for me. I don't want failure to be an option for you either. 

I think the word fail and failure is just a negative tone. It's a negative way of talking about a subject. It's okay to fail. It just did not work, and I'm never doing that again. 

So I failed, and that's fine. If there's something that you're never going to do again, then you can call it a failure.  I like to look at it as like, I what did I learn from failing. 

It was an experiment. It was a test. I tried something new. It didn't work as planned, but we learned something. That's the keyword there. Did I learn something from that experience?