Today, Joanna Lott welcomes digital sales strategist Lisa York for a value-packed discussion on marketing and sales. Lisa shares her unconventional but highly effective approach to email marketing and sales. Learn why email is the key to making consistent sales, how to write engaging emails that convert, and enter the competition to win a sales funnel review from Lisa York.

Episode Highlights:

[00:00:45] Introducing Lisa York, digital sales strategist

[00:01:45] Overcoming sales resistance as women entrepreneurs

[00:03:00] Building a successful business without social media

[00:05:45] The power of reaching out to your network

[00:08:45] The crucial difference between marketing and sales

[00:11:30] Why do you need 102 emails on average to make a sale

[00:14:00] Common issues in sales funnels and how to fix them

[00:23:45] Tips for reviewing and optimizing your sales funnel

[00:26:00] How to start an email list from scratch

[00:31:00] Special offer: Sales funnel review competition

Useful Links

Lisa York's website

Signature Solution Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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