Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Ryan Gillen built a $90M real estate business by flipping the script on lead generation, turning community into his greatest asset. Growing up in a real estate family, Ryan learned to hustle early and quickly realized cold calling and chasing FSBOs wasn’t a long-term game. Instead, he leaned into what he loved: golf, country clubs, and connecting people.

By starting small networking groups and masterminds, Ryan became “the mayor” of his circles, introducing like-minded professionals and solving problems together. That sense of community not only gave members real value, it also fueled millions of dollars worth of annual referrals to his team. In this episode, Ryan breaks down his simple but powerful model: find a problem, gather people who share it, and create consistent spaces to connect.

If you’ve ever dreaded lead gen, this conversation is proof that it doesn’t have to be painful. When you build groups around your passions, business flows naturally and relationships become your most profitable investment.

Resources:

• The Millionaire Real Estate Agent (book by Gary Keller, Dave Jenks, and Jay Papasan)
• MAPS Coaching with Leah Lemberg
• Keller Williams Mega Camp
• MREA Notes (weekly models & systems PDF)
• Millionaire Real Estate Agent Podcast Newsletter
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

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