Britta Cox and Suveen Sahib are an incredible entrepreneurial duo and husband and wife co-founders of AQUIS haircare. Britta started AQUIS hair towels and hair turbans 30 years ago, and her consumers loved the products. With the onset of social media, people started to share their love for AQUIS all over the internet, and the business started to grow. They were receiving testimonies on how Britta's hair towel "saved" peoples' hair, and her husband, Suveen, decided to dive into the science of how that was even possible. With that, Suveen learned a ton about the science behind hair and he and Britta started to make haircare that scientifically renews hair. They talk about their story and how they've innovated their business on this episode.