Women in The Coaching Arena

104 | How Laura built a proven system to win clients and had her highest-earning year


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Today, Jo Lott interviews Laura, a maternity return coach who transformed her business from inconsistent client acquisition to a proven, systematic approach that led to her highest-earning year ever. Laur's story highlights the power of community, support, and proven frameworks in building a thriving coaching practice. Join us as we dive into the key steps she took to create a business that is both sustainable and fulfilling!

[00:02:00] - Laura introduces herself as a maternity return coach and shares her background in HR and personal journey into coaching

[00:04:00] - Discussion of Laura's business challenges before joining the Business of Coaching program

[00:08:00] - Key actions Laura implemented:

  • Established "Sales Mondays"
  • Created systematic approach to client acquisition
  • Developed measurable metrics for business growth

[00:12:00] - Laura's results and achievements:

  • Highest earning year ever
  • Increased business confidence
  • Consistent client acquisition

[00:18:00] - Key takeaways and advice:

  • The importance of getting support
  • Not trying to do everything alone
  • Committing fully to business growth

With the guidance of business mentor Jo Lott, Laura overcame self-doubt, implemented structured sales strategies, and achieved her highest-earning year yet.

Limited-Time Offer! Get 30% off my Signature Solution Step-by-Step Study Course for 5 days only (February 12–16). Use coupon code 30OFF at checkout.

Useful Links

Signature Solution Couse (30% off)

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Let's-Coach - Free Co-Coaching Monthly Event to Support You to Grow Your Business

Connect with Jo on LinkedIn

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If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Women in The Coaching ArenaBy Joanna Lott

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