Colin co-authored the book, "Working Backwards: Insights, Stories, and Secrets from Inside Amazon," which is a first-person account of how Amazon created and implemented the principles and processes that have made it successful. He takes you in the room and shows how these principles and practices were used to create four key Amazon business: Kindle, Amazon Prime, Prime Video, and Amazon Web Services. We provide practical steps for applying them in your own organization, large or small. He also is the co-founder of Working Backwards where he helps companies learn how to work backward.

Prior roles include 12 years at Amazon, with roles from Vice President at Amazon, two years as Technical Advisor to Jeff Bezos, COO at IMDb, and COO at Singapore-based RedMart.

Discover more details here.

Some of the highlights of the episode:

• How did the 14 leadership principles of Amazon come about
• Amazon’s hiring process - bar raiser process
• The organization that moves faster will innovate more - Single-threaded leadership principle 
• The best way to fail at inventing something is to make it someone's part-time job
• Handling customer experience and fulfillment - Amazon’s backward process

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