If you’re focused on building a sustainable and profitable coaching business, this episode is packed with valuable insights. Jo Lott shares the key business strategies that have transformed her coaching practice over the past five years. It’s perfect for coaches who want to avoid ineffective tactics and instead focus on what truly drives growth.

Episode Highlights:

[00:01:00] Concept 1: Your Ideal Customer Is More Important Than You Think

[00:05:00] Concept 2: Value-Based Pricing

[00:06:00] Concept 3: Evolving Your Offers

[00:08:00] Concept 4: Full Commitment

[00:10:00] Recap and Next Steps

"Your ideal customer is more important than you think... Business is so much easier when you serve the right people."

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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