The Color of Money | Transformative Conversations for Wealth Building

106. Start, Persevere, Impact: How Rocio Hermosillo & Kuuku Saah Revitalize Communities in Des Moines


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From immigrant roots to transformative real estate projects, Rocio Hermosillo and Kuuku Saah are revitalizing the River Bend neighborhood in Des Moines, Iowa. Rocio—leader of Team Ella and one of NAHREP’s top 100 Latino real estate professionals—built her career by prioritizing “work to learn” over “work to earn,” gaining mentorship, and using real estate as a tool for community impact. Kuuku, an immigrant from Ghana with a background in investment management, shifted from building wealth for corporations to creating lasting change in diverse urban neighborhoods.


Together, they’re restoring the historic North Des Moines Town Hall into affordable housing and a coffee shop, while adding a 24-unit apartment building with a food hall to help local food entrepreneurs thrive. In this episode, they share how aligning on values, engaging community voices, and navigating complex funding can turn vision into reality—and why reframing failure, staying disciplined, and acting on your mission are essential for making a lasting difference.


Resources:

  • Learn more at The Color of Money
  • Follow Rocio Hermosillo on Zillow
  • Become a real estate agent HERE


Connect with Our Hosts


Emerick Peace:

  • Instagram: @theemerickpeace
  • Facebook: facebook.com/emerickpeace


Daniel Dixon:

  • Instagram: @dixonsoldit
  • Facebook: facebook.com/realdanieldixon
  • LinkedIn: linkedin.com/in/dixonsoldit
  • YouTube: @dixongroupcompanies


Julia Lashay:

  • Instagram: @iamjulialashay
  • Facebook: facebook.com/growwithjulia
  • LinkedIn: linkedin.com/in/julialashay/
  • YouTube: @JuliaLashay


Bo Menkiti

  • Instagram: @bomenkiti
  • Facebook: facebook.com/obiora.menkiti
  • LinkedIn: linkedin.com/in/bomenkiti/


Produced by NOVA


This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

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