You know SEO basics, but is it time to level up your website? In today’s episode, I’m talking with Melissa Arlena of Picture Perfect Rankings. We’re diving into mistakes you may be making plus new trends with SEO in 2024.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by The Round Table, a community built for female photographers who want to continue growing their business while forging industry friendships along the way! In this group, you will learn practical ways to move your business forward, while finding community and accountability with like-minded photographers. Come join us and get access to the content and private Facebook community!

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Review the Show Notes:

2:07 - Meet Melissa

4:12 - Dividing time between two businesses 

8:22 - The SEO mistakes you may be making 

15:40 - Repurposing your website’s content

18:15 - Your money pages

21:34 - Does every blog post need to be valuable?

23:22 - Refreshing old content

28:33 - Getting started with keyword research

31:17 - Branching out with keywords

34:36 - New SEO rules for 2024

40:50 - How often to update your images 

44:26 - Advice for those getting started

48:12 - Rapid-fire questions 

Connect with Melissa:

How to set up Google Search Console: pictureperfectrankings.com/set-up-google-search-console-for-photographers

Instagram: instagram.com/pictureperfectrankings

Facebook: facebook.com/groups/pictureperfectrankings

Blog: pictureperfectrankings.com/blog

Podcast: pictureperfectrankings.com/photography-podcast

The Blogging Club: pictureperfectrankings.com/the-blogging-club

Choose Your Homepage Keyword: melissaarlena.myflodesk.com/pmy35hp00w

Connect with Sabrina:

Instagram: instagram.com/sabrinagebhardtphotography

Email List: view.flodesk.com/pages/62598e6c69d304440734abfa

The Round Table: sabrinagebhardt.krtra.com/t/0xIncMJL8HXc

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