eCommerce Badassery

107. The Power of Quizzes for eCommerce & Zero-Party Data with Gen Furukawa


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Quizzes are a great way to engage your eCommerce customers and they’re all the rage right now, but like most things in business, it can be a bit harder than we expect when it comes time to actually create them… I mean, what do we even ask?
 
My guest today is Gen Furukawa, co-founder of Prehook, a Shopify quiz platform. He’s sharing his best tips and tricks for creating a quiz that keeps your customers engaged while also giving you the data you need to create a great customer experience. 
 
What You’ll Learn
  • How you can use a quiz in your eCommerce business to drive customer engagement and revenue
  • What questions to ask in your eCommerce quiz
  • Why quizzes are more than just a fun way to entertain your customers
  • What zero-party data is and why it’s going to be so important as privacy concerns continue to change how platforms share data with us
  •  
     
    Links Mentioned
    Prehook Quiz Platform for Shopify
    http://prehook.com
     
    Cart Overflow Podcast
    https://cartoverflow.com/
     
    Teelixir.com
    https://teelixir.com/
     
     
    Connect with Gen
     
    Twitter: https://twitter.com/genfurukawa/
    Linked In: https://linkedin.com/in/genfurukawa
     
    Read the Full Transcript
    http://eCommerceBadassery.com/107
     
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    Email Marketing Help: https://ecommercebadassery.com/email-marketing
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    eCommerce BadasseryBy Jessica Totillo Coster

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