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What if the secret to revolutionary product innovation lies in aligning with customer needs and simplifying processes? Join us as we explore this and more with Rami Ibrahim, an engineer and innovation leader celebrated for developing over 70 products and holding multiple patents. Rami shares his personal journey from being inspired by his engineer father to becoming a global director of innovation, offering a rare glimpse into the mindset needed to transform ideas into impactful products.

Navigate the fast-paced world of product development with insights into the power of speed and discipline. Rami underlines the strategic importance of creating a product roadmap that focuses on solving real customer problems, showcasing real-world examples from his experiences at companies like AccuDynamics. Discover how adopting techniques like scrum can accelerate prototyping times, fostering innovation that directly serves customer needs and drives significant business growth.

Simplification takes center stage as Rami shares his approach to distilling complex ideas into their essence with his "one slide MVP" method. By focusing on core features that deliver the most value, he reveals how businesses can cut through the noise and ensure clarity and alignment with customer needs. Rami's experiences with Impossible Innovation demonstrate his commitment to customer-centric strategies, emphasizing the importance of understanding customer values rather than just product features. Tune in to uncover the transformative power of aligning your product development strategies with customer needs and simplifying for success.

ABOUT RAMI

Rami Ibrahim is an engineer and innovation leader. He has developed over 70 products in SMEs from concept to long term portfolio management. He holds multiple patents and has generated over $250M in sales from his products. The last 5 years he spent as the global director of innovation at Halma, a FTSE 100 company. He is now the founder of Impossible Innovation helping companies build even more successful products.

LINKS & RESOURCES

• Visit Impossible Innovation’s Website
• Get a 20% Discount on the 1 Slide MVP Masterclass using the code PODCAST
• Connect with Rami on LinkedIn