Today With Porsche Williams:

Welcome to A Well-Designed Business. Today, Porsche Williams, founder of The Prototype, joins me to discuss the power of streamlined backend operations for interior designers.

Porsche’s company specializes in seamlessly managing client onboarding, discovery calls, lead management, and more, freeing designers from administrative overwhelm. She believes that “your creativity thrives when your business operations are optimized” (a money line if ever I’ve heard one)! Today, she shares how delegating tasks leads to a better client experience, more creativity, and more profitability.

LuAnn Nigara and Porsche Williams's Ah-Ha Moments:

“Your creativity thrives when your business operations are optimized.” - Porsche Williams

"Just because it’s on your to-do list doesn't mean you have to be the one checking it off." - Porsche Williams

"Clients don’t expect you to handle every detail personally; they expect professionalism, clarity, and consistency in your process." - LuAnn Nigara

More About Porsche Williams

Porsche Williams is the CEO of The Prototype, a Business Concierge firm dedicated to supporting interior designers, leaders, and entrepreneurs. The Prototype enhances the client experience for interior design firms by handling essential business tasks, allowing designers to focus on their craft. With a team of Client Experience Specialists, they serve clients across the US, Canada, and Australia. The Prototype partners with IDS, ASID, Business of Design, and Business of Home, and was awarded the inaugural ASID Diversity in Design Small Business Grant in 2024.

Connect with Porsche Williams

Website

Instagram

LinkedIn

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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

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Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

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Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!

Jenny Blake's Concept of Permission Slips Episode