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Today I am joined by Noel Gatts, founder of beam&bloom interiors and HGTV Host on "Home Inspector Joe" and "What's Wrong With That House?" With a unique background spanning from Broadway to interior design, Noel brings a character-driven approach that transforms how designers connect with clients. In this episode, she reveals how her theatrical training informs her design process, helping her understand clients as "characters" with unique needs and stories, moving beyond standard questionnaires to questions that lead to deeper discovery.
Through examples from both her design practice and television experience, Noel demonstrates how investing time in understanding clients' characters leads to fewer revisions, stronger relationships, and spaces that authentically reflect who they are. Her candid discussion about the realities of design television offers a fascinating behind-the-scenes look at how designers create impact despite tight timelines and budget constraints, while providing practical strategies for creating a character-driven approach that saves time and builds trust in your own design business.
“We can learn so much if we don’t make it about what we want to do, but use our talents to enhance what the client wants to do,” - Noel Gatts
HGTV Host and Designer on two popular hour long renovation shows since 2022, “Home Inspector Joe” and “What’s Wrong With That House?” and creator of the “heart+home+harmony LIVE” series on Instagram and YouTube, Noel is known for her warm & spirited personality and her penchant for statement earrings. A hallmark of her ethos is her ability to authentically, compassionately & intuitively connect with her audience, colleagues and clients. Her character driven approach to design, and her focus on savvy and sustainable investments is prevalent in all of her work.
Beam & Bloom, Interior Design Studio
Website
Noel Gatts, TV/Hosting/Personality Page
Website
YouTube, Interior Enthusiast Chanel, with heart+home+harmony "podcast" LIVE archives
YouTube
TikTok
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Design Trade Service - Sign Up Today!
AWDB #297: Mikel Welch: Interior Design, TV, Self Made Man
AWDB # 833: Flashback Friday: Mikel Welch: Be Determined and Get the Job Done
AWDB #1005: Campbell Minister: Building a Referral Based Interior Design Business
AWDB #704: Power Talk Friday: George Oliphant: George to the Rescue
4.9
753753 ratings
Today I am joined by Noel Gatts, founder of beam&bloom interiors and HGTV Host on "Home Inspector Joe" and "What's Wrong With That House?" With a unique background spanning from Broadway to interior design, Noel brings a character-driven approach that transforms how designers connect with clients. In this episode, she reveals how her theatrical training informs her design process, helping her understand clients as "characters" with unique needs and stories, moving beyond standard questionnaires to questions that lead to deeper discovery.
Through examples from both her design practice and television experience, Noel demonstrates how investing time in understanding clients' characters leads to fewer revisions, stronger relationships, and spaces that authentically reflect who they are. Her candid discussion about the realities of design television offers a fascinating behind-the-scenes look at how designers create impact despite tight timelines and budget constraints, while providing practical strategies for creating a character-driven approach that saves time and builds trust in your own design business.
“We can learn so much if we don’t make it about what we want to do, but use our talents to enhance what the client wants to do,” - Noel Gatts
HGTV Host and Designer on two popular hour long renovation shows since 2022, “Home Inspector Joe” and “What’s Wrong With That House?” and creator of the “heart+home+harmony LIVE” series on Instagram and YouTube, Noel is known for her warm & spirited personality and her penchant for statement earrings. A hallmark of her ethos is her ability to authentically, compassionately & intuitively connect with her audience, colleagues and clients. Her character driven approach to design, and her focus on savvy and sustainable investments is prevalent in all of her work.
Beam & Bloom, Interior Design Studio
Website
Noel Gatts, TV/Hosting/Personality Page
Website
YouTube, Interior Enthusiast Chanel, with heart+home+harmony "podcast" LIVE archives
YouTube
TikTok
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Design Trade Service - Sign Up Today!
AWDB #297: Mikel Welch: Interior Design, TV, Self Made Man
AWDB # 833: Flashback Friday: Mikel Welch: Be Determined and Get the Job Done
AWDB #1005: Campbell Minister: Building a Referral Based Interior Design Business
AWDB #704: Power Talk Friday: George Oliphant: George to the Rescue
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