Many agents spend hours chasing leads and then trying to figure out the magical unlock to actually turn those leads into clients. How can you build loyalty with a cold lead? What is the difference between a cold and hot lead? How does patience play into this process? We share stories of building rapport with cold leads and how long some prospects took to actually transact. We also dig in on first impressions and how much time you have to make an impact online, over the phone or even in person. Come learn how to you can be available and valuable while also being mindful not to waste time.