Tom Boucher started his hospitality career in 1986 as a server for T-Bones. At the time, he was a graduate student trying to make a little extra cash during his winter break. This could be called the longest winter break ever, as Tom gave up his scholarship and never went back. 29 years later he is the Owner and CEO of Great NH Restaurants, which consist of five T-Bones Great American Eatery locations, two Cactus Jack Locations, and The Copper Door. His Restaurants have won numerous accolades, such as Business NH’s 2013 Hospitality Business of The year award. Most recently the NRA awarded Tom with the 2013 America’s Restaurant Advocates Advocacy Leadership Award for Independent Restaurants. In this episode Tom stresses that we can learn plenty by paying attention to chains with regard to marketing and their use of technology. Also, Tom share 4 tools and services never before mentioned on the show!