Nikonomics - The Economics of Small Business

109 - What Viral Reels Teach Us About Business with Chris Koerner


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Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy), as we explore business concepts inspired by viral Instagram content. We analyze various opportunities from experiential retail to mobile businesses and unique products, discussing how to leverage current trends for entrepreneurial success. We emphasize the importance of creating an indistractable experience and capturing consumer attention. We also discuss how to create businesses with products or experiences that parents will find difficult to say "no" to.

Questions this Episode Answers:

  • How can you blend traditional services with unique experiential components to create a standout business?
  • In an increasingly digital world, why is there a growing appeal for physical, indistractable experiences?
  • What are some ways to build businesses that capture and hold consumer attention, leveraging the power of unique experiences?
  • How can businesses design an experience to make it irresistible for parents to purchase for their children?
  • What are some examples of unique product businesses and how can you capitalize on current trends?

Enjoy the conversation!
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This week we covered:

00:00 Highlights & Introduction
00:58 Evaluating Instagram Business Ideas
01:37 Sandbox Coffee Shop Concept
03:33 Experiential Business Models
09:20 Cold Wet Socks Therapy
11:20 Marketing and Monetizing Simple Ideas
16:57 Micro Peas and Immaturity
17:12 Live Fish Vending Machine
19:41 Business Ideas for Kids
22:48 Mobile Bookstore Concept
27:34 Jerry Springer and Attention Economy
32:20 Parenting and Distractions

...more
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Nikonomics - The Economics of Small BusinessBy Nikolas Hulewsky

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