Jen Nobo is a millennial therapist, based in the Midwest. She primarily works with Gen Z and millennial women who struggle with anxiousness and people-pleasing tendencies. Jen uses a modern approach when working with her clients. She prides herself on being a friend who is objective, while also holding you accountable as you work through the ‘uncomfy’ stuff.

Jen and I started working together in early 2023, when she joined my Mastermind. At that time, she had an Instagram page with a few thousand followers. We focused on her niching down so she could position herself as an authority in her space, and grow her private practice.

Since then, Jen has grown to over 30k followers on Instagram. She’s also increased her rate and quadrupled her income. And yeah…she’s done all of this in less than two years, which is freaking AMAZING!!

In this episode, we cover: 

• The biggest shift that happened for Jen as she started creating content on Instagram to grow her private practice
• Why Jen was offering ‘negotiated rates’ to her clients in the beginning
• How Jen has successfully RAISED her rates + filled her caseload
• Jen’s turning point on Instagram with not only one, but TWO reels going viral
• How Jen’s income has quadrupled since starting her Instagram
• Advice for charging premium rates and building your caseload, regardless of where you live

Connect with Jen:

• Follow on Instagram @jen.nobo
• Check out Jen’s FIRST viral reel
• Check out Jen’s SECOND viral reel
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram