Want to grow your personal brand and stand out on LinkedIn? In this solo episode, Jo Lott takes you behind the scenes of her journey to expand her LinkedIn presence this quarter. She shares eye-opening lessons, game-changing strategies, and insider tips that every coach and entrepreneur needs to know to boost online visibility and attract the right audience.

Key Timestamps

• [00:02:00] Setting an Audacious Goal for Follower Growth
• [00:03:00] Benefits of Quarterly Focused Goals
• [00:04:00] Creating Shareable Content
• [00:07:00] Visual Content Strategy
• [00:10:00] Crafting Effective LinkedIn Hooks
• [00:13:00] Sharing Authoritative Content and Stats
• [00:14:00] The Importance of Case Studies
• [00:17:00] Hidden Benefits of Building a LinkedIn Presence
• [00:19:00] Long-Term Career Advantages

Key Quote:

"Your content has to be so good that your people want to share it with everyone else they know."

Useful Links

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Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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