eCommerce Badassery

111. How Consumers Use Social Media to Make Buying Decisions + What it Means for eCommerce Brands


Listen Later

Ever wondered if all that time, energy, and effort you’re putting into your social media is worth it for your eCommerce business? I mean… we all know it’s important to some degree, we keep doing it right? But how often do you ask yourself if it even has any impact on your customer’s buying decisions?

 

This week we’re deep-diving into the results of a social media study that looked at how consumers use social media to shop and what platforms they interact with at each step in their buying journey. We break down how you can use these results to leverage social media for your eCommerce business and what content you should create for each platform. 

 
What You’ll Learn
 
  • How customers use social media to shop 
  • Which platforms are consumers using for which shopping behavior
  • How to adapt your content across multiple social media platforms to line up with different customer behaviors
  • Episodes Mentioned

    Facebook Groups for Product-Based Businesses

    http://ecommercebadassery.com/29

    How to Build Your Email List with Instagram DM Automation

    http://ecommercebadassery.com/109

     

    Links Mentioned
    ManyChat Automated Chat Marketing Platform 
    https://ecommercebadassery.com/manychat
     
     
    Read the Full Transcript
    http://eCommerceBadassery.com/111
     
    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
    http://ecommercebadassery.com/freestuff
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
    ...more
    View all episodesView all episodes
    Download on the App Store

    eCommerce BadasseryBy Jessica Totillo Coster

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    66 ratings


    More shows like eCommerce Badassery

    View all
    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,569 Listeners

    The School of Greatness by Lewis Howes

    The School of Greatness

    21,270 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    375 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,613 Listeners

    Perpetual Traffic by Tier 11

    Perpetual Traffic

    748 Listeners

    Well-Oiled Operations with Stacy Tuschl by Stacy Tuschl

    Well-Oiled Operations with Stacy Tuschl

    518 Listeners

    Simple Pin Podcast: Simple ways to boost your business using Pinterest by Kate Ahl

    Simple Pin Podcast: Simple ways to boost your business using Pinterest

    452 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,055 Listeners

    Proof to Product by Katie Hunt

    Proof to Product

    281 Listeners

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

    877 Listeners

    Boutique Chat by The Boutique Hub with Ashley Alderson

    Boutique Chat

    850 Listeners

    I Have ADHD Podcast by Kristen Carder

    I Have ADHD Podcast

    2,833 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,358 Listeners

    The Professional Creative by Bonnie Christine

    The Professional Creative

    429 Listeners

    Good Content with Shannon McKinstrie by Shannon McKinstrie

    Good Content with Shannon McKinstrie

    116 Listeners