Personal Injury Mastermind

112. Reza Torkzadeh, TorkLaw — Serving a Nationwide Community: How Authenticity Leads to Massive Growth


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Over the past decade, TorkLaw has secured $150 Million in judgments, verdicts, and settlements, opened 12 physical offices in nine states, and secured the largest verdict in California history - $26 million. Founder and senior partner, Reza Torkzadeh is guided by the core purpose of changing people's lives and uses the alignment of decisions with core values as a metric of success. Why? Because Reza believes that being your most authentic, true self, is where attorneys can really make a difference.

I caught up with Reza to dig into the tough decisions that come from living your values, how success is top-down and creative ways to engage with the communities you wish to serve. Listen for more.

 

What's in this episode:
  • Who is Reza Torkzadeh?
  • The core values of radical authenticity, commitment to the win, respect for each other, growth mindset, and unwavering integrity and how they shape Reza's firm
  • Creating hiring funnels that look for reasons not to hire a candidate and why it is to your advantage
  • Recruiting as marketing and showcasing what the firm does for the community
  • Holding out for the gems in the rough. rushing a hire out of desperation will cost you every time
  • All marketing works, but only when you are willing to spend what it takes to acquire a case
  • Give back to the community authentically to connect and generate referrals for those you want to serve
  • How writing the book on personal injury immediately makes your firm an authority
  • ...more
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