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This week, I’m joined by fitness expert Joe Hoye, who specializes in helping women in their 40s and beyond build strength, improve longevity, and feel their best. Joe shares his unique journey—how a young man in his 20s found his passion for supporting women through perimenopause and beyond.

We discuss why muscle loss starts in our 40s, how it accelerates with each decade, and—most importantly—what you can do to prevent it. Joe offers practical strategies for strength training, increasing protein intake, and making fitness a sustainable part of your life.

And for my fellow woo-woo lovers, stay until the end! We dive into a fun discussion about our future selves and how movement impacts who we become.

What You’ll Learn in This Episode:
⭐ Why muscle loss starts in your 40s and how to slow it down
⭐ How strength training benefits longevity and overall health
⭐ Easy ways to increase protein intake for muscle maintenance
⭐ The mindset shift that makes fitness sustainable
⭐ A fun discussion about connecting with your future self

You can find Joe and take his quiz below! 

http://quiz.hoyefit.com/

Find Jess below!

Website: Simply Jess Skincare
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