Why is it that we can write copy for our clients with little fuss, but when it comes to writing for ourselves we kick and scream? The biggest reason copywriters struggle to write copy for themselves is that they don’t treat their own copywriting projects like a copy project.

But it’s one of your most important copywriting projects you’ll ever do. Your portfolio needs to reflect your ability to write great copy. Otherwise, there’s a good chance clients won’t want to work with you! Nicki and Kate are digging into two keytactics you need to use that will help you write a stronger portfolio that makes clients want to work with you.

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Mentioned on this episode:

• 4 Biggest Copywriter Portfolio Mistakes

Related Links:

• Ep. 39: The Creative Project Process
• Creative Brief: The First Step to Any Successful Copywriting Project

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