Today With Darci Hether, Rebecca Robinson, and Lacey Michalek

Today on A Well-Designed Business, three seasoned designers share how they transformed their referral marketing by working with expert Stacey Brown Randall. Rebecca Robinson went from 18 to 40 referrals per year, Lacey Michalek turned a mahjong game into multiple projects, and Darci Hether developed systems for building warm relationships with industry professionals.

You'll learn the exact referral language that creates psychological responses in past clients, why face-to-face networking beats social media for generating real momentum, and how to turn cold prospects into warm referral sources through strategic events.

These aren't theories, they're proven tactics from experienced designers who've seen dramatic results. If you've been hoping referrals will just happen, this episode gives you the actionable roadmap to build relationships that consistently convert into new business.

Other Resource Mentioned:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Stacey Brown Randall’s Newest Book: “The Referable Client Experience”

Other Shows Mentioned:

AWDB: #69: Power Talk Friday: Stacey Brown Randall – Take Control Of Your Business – Employee Management

AWDB: #93: Power Talk Friday- Stacey Brown Randall- How To Create an Awesome Client Experience!

AWDB: #558: Rebecca Robinson: Provide Value & Create Relationships with Contractors

AWDB: #885: Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking

AWDB #220: Darci Hether: Literally The Things I Learned From A Well-Designed Business