Personal Injury Mastermind

115. Susan Ziegler, SLS Consulting - SEO Foundations: A Mini Masterclass

Listen Later

Susan Ziegler is the catalyst behind explosive law firm growth - taking one firm from five offices to 70; she routinely doubles traffic and brings in billions of revenue for her clients as a result. Her foundation of two decades in digital marketing has earned her and her firm, SLS Consulting, the Pasadena Business Hall of Fame 13 years running. Specializing in website design, SEO, PPC, and content, Susan starts with the unique problem each firm faces and crafts a bespoke plan to get the best results.

Susan and I cover how to structure comprehensive SEO and PPC campaigns, what to spend, and what goes into building a website that converts.

What’s in This Episode:
  • Who is Susan Ziegler?
  • What elements make up a strong SEO strategy?
  • What kind of links are best for helping a website rank?
  • Why it takes three months to see results from a PPC campaign.
  • Where social media comes into play for law firms.
  • What free marketing platforms can law firms use to get started?

    • ...more
    View all episodesView all episodes
    Download on the App Store
    Personal Injury MastermindBy Chris Dreyer, Rankings.io
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    105 ratings

    More shows like Personal Injury Mastermind

    View all
    Sales Gravy: Jeb Blount by Jeb Blount

    Sales Gravy: Jeb Blount

    581 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,831 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,438 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,256 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    574 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,447 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,893 Listeners

    Trial Lawyer Nation by Michael Cowen

    Trial Lawyer Nation

    186 Listeners

    My First Million by Hubspot Media

    My First Million

    2,633 Listeners

    Grow Your Law Firm by Ken Hardison

    Grow Your Law Firm

    55 Listeners

    The Law Firm Blueprint by Jay Ruane & Seth Price

    The Law Firm Blueprint

    18 Listeners

    Personal Injury Marketing Minute by optimizemyfirm.com

    Personal Injury Marketing Minute

    8 Listeners

    Tip the Scales by LawRank

    Tip the Scales

    54 Listeners

    Bourbon of Proof by Robert Simon

    Bourbon of Proof

    6 Listeners

    Aspire with Emma Grede by Emma Grede | Audacy

    Aspire with Emma Grede

    615 Listeners