In this episode, your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large and small, service-based and product-based) can find new customers on Amazon.

Listen to this episode to hear more about:

• Some of the WEIRDEST things people have ever bought on Amazon
• Dylan’s  TOP 3 Content Strategies for succeeding on Amazon
• How Amazon strategies can map over to other parts of your business
• How relevant is having an email list when you have a ready-made audience of customers on Amazon?
• Even though the focus is mostly on physical products, there ARE big opportunities for service providers on Amazon
• How to get started if you want to be a seller on Amazon
• The art of “bootstrapping” and how Dylan used this strategy to grow a $22 million business selling on Amazon
• How and why you want to avoid talking about features over benefits (and Dylan's top tips for avoiding “technobabble”)
• Why Amazon is the world’s largest billboard (and how you can use that to your advantage)
• How to use Amazon as your “reverse showroom” 
• How to get sales from Amazon even if your customers don’t buy on that platform (this could be one of the most effective and unheard-of ways you can use Amazon) 
• And much more.

Also mentioned in this episode:

• The Wholesale Formula
• Strangest Things You Can Buy on Amazon