The 80/20 Principle

118: How to Get Free Advertising Online


Listen Later

Below are the resources Ernie discussed in this episode.

  • How to use free online "billboards" to market your practice, blog post by Ernie (summarizes the points covered in the podcast)
  • Loom video demo- (Ernie demonstrates how he tweaks his LinkedIn "headline" bio on his iPhone)
  • Linktr.ee service-Allows you to bundle several link sources and link to a page that hosts those links. Also allows you to track how many clicks each link gets.
  • Here are the character limits for some popular online platforms: LinkedIn Headline (120), Instagram (150), Twitter (160), Facebook (101)
  • Character Counter- A free web tool for calculating the number of characters in text.
  • 10 LinkedIn Profile Summaries We Love- By Kate Reilly (2019)

General Resources

  • Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
  • Focus on these essential tech tools for maximum traction in your practice.
  • Take this short law practice assessment to identify your main strengths & weaknesses.

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at emeraldcitypro.com

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The 80/20 PrincipleBy Ernie Svenson

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